Privacy Policy of Murphy
Effective Date: 5th June 2025
Contact Email for Privacy Inquiry: [your official email]
1. Introduction
We respect your personal privacy strictly. This policy describes how we collect, store, use, share and protect your personal data when you browse our cross-border e-commerce website, place orders and receive our services. This policy complies with EU GDPR, California CCPA and global mainstream cross-border data protection regulations. By accessing our website and making purchases, you agree to the terms of this Privacy Policy.
2. Personal Information We Collect
We gather information from you in two ways: active submission and automatic collection.
Information you voluntarily provide: Full name, shipping & billing address, phone number, email, payment-related information (processed by third-party payment channels like PayPal/Stripe), order records, after-sales consultation content.
Automatically collected data: IP address, device model, browser type, website access track, cookie data, page browsing duration for website optimization.
We will NOT collect sensitive personal data such as ID number, credit card full CVV code without your explicit written consent.
3. How We Use Your Personal Data
We process your information based on legal grounds including contract performance, legitimate business interest and legal compliance requirements:
Complete order production, cross-border logistics delivery, after-sale return & refund service;
Send order status notification, logistics update via email/SMS;
Deliver exclusive discount & new product promotion emails (you may unsubscribe anytime);
Optimize website layout, product selection and shopping experience via user behavior analysis;
Comply with tax, customs clearance and global legal regulatory obligations for cross-border trade.
4. Third-party Data Sharing & Cross-border Data Transfer
4.1 Authorized Third-party Cooperation
We only share necessary data with certified service providers to fulfill orders, all partners are bound by data confidentiality agreements:
Payment service providers (PayPal, Stripe etc.) for checkout settlement;
Global cross-border logistics carriers for goods delivery;
Website analytics tools (Google Analytics) & official advertising platforms (Meta/TikTok Ads) for marketing with your consent.
We never sell your personal information to irrelevant third parties for commercial profit without your explicit authorization (CCPA compliance).
4.2 Cross-border Data Transmission
As a cross-border online store, your personal data may be transferred and stored outside your resident country/region for warehouse stocking, order processing and global service support. We adopt standard contractual clauses and security measures to ensure your data obtains equivalent protection per GDPR requirements when transferred to non-EU territories.
5. Cookies & Tracking Technologies
Our site uses cookies to remember your shopping cart, preference settings and improve browsing experience. You can disable cookie collection via your browser setting anytime; disabling cookies may affect partial checkout and website functions. We only launch marketing tracking pixels after your explicit consent as required by EU law.
6. Data Storage Period
Transaction & order data: reserved for 7 years to satisfy global tax, customs and legal retention requirement;
Marketing subscription email: stored until you submit unsubscribe request;
Non-order browsing cookie data: automatically cleared within 12 months.
After retention expires, we will permanently delete or anonymize your personal information.
7. Your Legal Rights (GDPR & CCPA User Rights)
If you are located in EU/UK/California USA or other regulated regions, you own below rights free of unreasonable charge:
Right to access & obtain a copy of all personal data we stored about you;
Right to correct inaccurate personal information;
Right to request full erasure of your personal data (Right to be forgotten);
Right to restrict data processing or object to our marketing emails;
Right to data portability to export your data to designated third-party platform;
California users: opt-out of any personal data sale or commercial sharing under CCPA law.
You can submit your rights application by sending an email to our privacy contact mailbox, we will complete verification and reply within 30 working days per law requirement.
8. Information Security Protection
We adopt SSL website encryption, firewall and encrypted database storage to prevent your personal information from unauthorized access, leakage, alteration or destruction. However, no internet data transmission can guarantee absolute 100% security.
9. Minors Protection
Our website is oriented to adult consumers aged above 18. If we unintentionally collect personal information from minors under 18 without guardian consent, please contact us immediately, we will erase relevant data completely at no cost.
10. Policy Revision & Update
We reserve the right to revise this privacy policy per updated global data protection laws. Revised version will be published on our website with updated effective date; continued website browsing equals acceptance of updated clauses.
11. Complaint Channel
If you consider our data processing violates local privacy law, you have the right to file a complaint to your local data protection supervision authority besides contacting our store via reserved email.
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